Show Canceled? Inside the New Virtual Event Strategy
====================================================

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago.

![](https://assets.brentturner.is/_fitWide800/7727/istock-virus_travel_health.webp)

The following are select quotes pulled from [the original piece](https://www.eventmarketer.com/article/cancellations-virtual-event-pivoting-to-digital/).

Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event _community_ fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event.

So, how do you pivot on a dime toward the event of the future? _Event Marketer_ tapped Brent Turner, svp-strategy at Opus Agency, and Miriam Agrell, coo at Tencue, for tips and insights.

Follow the link to see what they had to say.

Posted March 9, 2020  
by [Event Marketer](https://www.eventmarketer.com/article/cancellations-virtual-event-pivoting-to-digital/)

[**Continue reading the full story on Event Marketer.**](https://www.eventmarketer.com/article/cancellations-virtual-event-pivoting-to-digital/)