Show Canceled? Inside the New Virtual Event Strategy
As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago.
The following are select quotes pulled from the original piece.
Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event community fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event.
So, how do you pivot on a dime toward the event of the future? Event Marketer tapped Brent Turner, svp-strategy at Opus Agency, and Miriam Agrell, coo at Tencue, for tips and insights.
Follow the link to see what they had to say.
More to Peruse
In The News
Why College Students Are Avoiding In-Person Learning and What To Do About It
From my collaboration with Debi Kleiman on MediumContinue
In The News
Brent Turner to Judge The Drum Experience Awards
From my collaboration with The DrumContinue
Sponsorship Hacks: Creative Strategies for the Modern Era
Ashley Jenkins, Meg Fasy, and Brent Turner discuss fresh strategies and get guidance for attracting new sponsors and retaining current ones.Continue