The Top Event & Experiential Marketing Trends for 2019
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Despite January coming to a close, trends are still top of mind for today’s meeting and event planners and marketers. Everyone wants to know what they can expect to see in the coming year, as well as which of the many trends out there are worth investing in and what will make their events even more exciting and successful.

Aventri

The following are select quotes pulled from [the original piece](https://www.aventri.com/blog/the-top-10-event-experiential-trends-for-2019).

### The Latest Development in Video Will Be Interactive

Brent Turner  
SVP, Strategy and Technology  
[Cramer](https://www.cramer.com/)

While the concepts and technologies behind interactive videos are not new, at the end of 2018 Netflix put their might behind it. With [Black Mirror: Bandersnatch](https://www.hollywoodreporter.com/live-feed/black-mirror-bandersnatch-netflixs-interactive-film-explained-1171486), Netflix subscribers had a first-hand, elegant “choose your own adventure” video experience. As with most things Netflix these days, when Netflix does something new, it can spark a trend. In this case, based on the early industry chatter and client interest we are seeing, interactive video will be the hot experience for brands to pilot in 2019.

Posted January 30, 2019  
by [Aventri](https://www.aventri.com/blog/the-top-10-event-experiential-trends-for-2019)

[**Continue reading the full story on Aventri.**](https://www.aventri.com/blog/the-top-10-event-experiential-trends-for-2019)