Virtual Events: How Marketers are Tackling Eight Pain Points
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In the spirit of the rising tide floats all boats, event marketers are looking to share information to solve pain points related to virtual events.

![](https://assets.brentturner.is/_fitWide800/8181/cisco-live-2020_ceo-landing-page-copy.webp)

The following are select quotes pulled from [the original piece](https://www.eventmarketer.com/article/eight-virtual-events-pain-points/).

As part of their featured story [in the August 2020 issue of _Event Marketer_ magazine](https://www.eventmarketer.com/issues/august-2020/), I joined the conversation to address the challenges of “creative suffocation” for virtual events:

> Eager to flex some creative muscle and transform an agenda into a journey, event marketers are starting to embrace a multi-platform approach for virtual events that leaves them free of just one environment (that could potentially fail) and, instead, leans heavily on a mix of social media engagements, personalized recommendations, broadcasts and video conferencing-style sessions.

> The shift to virtual requires a deep recognition of the fact that everything you know about your attendees has been turned upside down as they tune in from home or socially distanced offices.

> “We’re not linear people; we’re task-oriented people when we are on our computer, so the smart event agendas aren’t a Netflix, where you hope people will check it all out, they’re an Amazon with a search box,” says Brent Turner, svp-head of strategy, digital and data at Opus Agency. “What if this is mobile-first instead, what if we’re hosting an audio-only session where we tell everyone to go outside for the session; what if we host a sponsored fireside chat that kicks attendees over to a sponsor’s website. It doesn’t have to be a platform; it just has to bring people together with interesting things.”

And that’s a strategy certainly worth the extra screen time.

Posted September 8, 2020  
by [Event Marketer](https://www.eventmarketer.com/article/eight-virtual-events-pain-points/)

[**Continue reading the full story on Event Marketer.**](https://www.eventmarketer.com/article/eight-virtual-events-pain-points/)