# Brent Turner — full content --- First Up ======== Filtering the new and the noise. Forming perspectives and perceptions. Framing insights and inspiration. [ BYOP Personalization Does a 180 -------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10174/issue-56-cover-the-new-new.webp) ](https://brentturner.is/posting/personalization-does-a-180) [ AI Moves In Every House Gets a Personal AI Box ---------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10172/personal-ai-moves-in-the-new-new-feature-image.webp) ](https://brentturner.is/posting/personal-ai-moves-in) [ Return on Nice The Conduct Quotient -------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10133/The-New-New-Issue-54-Featured-Story-Net-Conduct-Score.webp) ](https://brentturner.is/posting/the-conduct-quotient) [ Podcast AI and Industry Shifts Take Center Stage ---------------------------------------- Where we explore “context as a service” and why events deserve to be treated as products, not channels.Continue ](https://brentturner.is/podcast/ai-and-industry-shifts-take-center-stage-on-event-perspectives-podcast) [ Interruptions Welcome The Question Layer ------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10121/Question-Layer-issue-53-featured.webp) ](https://brentturner.is/posting/the-question-layer) [ Sharing Credit The “Made With” Era ------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10111/sharing-credit-cover-the-new-new-issue-52.webp) ](https://brentturner.is/posting/the-made-with-era) [ Podcast STOP Making EXPENSIVE YouTube Videos at Your Events --------------------------------------------------- AI can summarize your keynote in 30 seconds. So why would anyone spend four hours of their day to watch it live? Continue ](https://brentturner.is/podcast/stop-making-expensive-youtube-videos-at-your-events-with-brent-turner-from-opus-agency) [ When Followers Can’t Follow Along Owned Surfaces -------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10077/the-new-new-issue-51-featured-story-owned-surfaces.webp) ](https://brentturner.is/posting/owned-surfaces) [ Perspective Joining Smart Meetings for a Live Webinar on AI and Innovation -------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/smart-meetings-brent-turner-speaking-may-2026.webp) ](https://brentturner.is/speaking/joining-smart-meetings-for-a-live-webinar-on-ai-and-innovation) [ Perspective Speaking at London Experience Week 2026 --------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/london-experience-week-2026-brent-turner-speaking.webp) ](https://brentturner.is/speaking/speaking-at-london-experience-week-2026) [ Connected Context Apps All the Way Down --------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10057/thenewnew-apps-all-the-way-down-featured.webp) ](https://brentturner.is/posting/apps-all-the-way-down) [ Strange Wins Against Better Judgment ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10052/against-better-judgement-the-new-new-featured-image.webp) ](https://brentturner.is/posting/against-better-judgment) [ Perspective Designing for Smallness ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10037/conversation-pits-the-new-new.webp) ](https://brentturner.is/posting/designing-for-smallness) [ Perspective The Return of Multitasking -------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10036/multitasking-return-the-new-new.webp) ](https://brentturner.is/posting/the-return-of-multitasking) [ Keynoting Taking the Stage at RainFocus INSIGHT 2026 ------------------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10016/rainfocusxopusagency2025.webp) ](https://brentturner.is/speaking/taking-the-stage-at-rainfocus-insight-2026) [ Hitting the Keynotes Shaping the Future of Events at the EPNow Leadership Summit ----------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10017/EPNLeadershipSummit2026.webp) ](https://brentturner.is/speaking/shaping-the-future-of-events-at-the-epnow-leadership-summit) [ Perspective It’s Time to Be Irrational: Reclaiming Experimentation in Event Strategy ------------------------------------------------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10018/smartmeetings_Irrational-Mind.webp) ](https://brentturner.is/posting/its-time-to-be-irrational) [ In The News After the website: navigating the agent-first web ------------------------------------------------- From my collaboration with _NEXT Conference_Continue ](https://nextconf.eu/2025/12/after-the-website-navigating-the-agent-first-web/) [ In The News It’s Time to Be Irrational -------------------------- From my collaboration with _Smart Meetings_Continue ](https://brentturner.is/inthenews/its-time-to-be-irrational) [Explore More](/writing) --- Hi, I'm Brent. ============== I lead marketing agencies, launch media-centric platforms, products, and portfolios, and love grouping things in threes. ![Brent Turner's headshot](https://assets.brentturner.is/headshots/brent-turner-2022-square-optimized.jpg) ### What I Do Today * **Executive & Business Leadership at [Opus Agency](https://www.opusagency.com):** As Executive Vice President of Strategy and Solutions, I run our global strategy and go-to-market capabilities while overseeing our EMEA business. I partner with client teams at Amazon, Google, Microsoft, and Salesforce (and many more!) to turn strategy into global execution. * **Digital Products & Open Tools:** I build tools at the intersection of technology and experience—including [Orbit Across](https://orbitacross.app) for spatial interaction and [Conduct](https://conduct.is) / [Open Conduct](https://openconduct.org) for open-source strategy frameworks. * **Writing [_The New New_](https://thenewnew.is/):** I author a regular newsletter tracking foresight, digital trends, and culture shifts, connecting disparate dots to see what comes next. ### The Path Here I have spent three decades running agency businesses, scaling operations, and leading multidisciplinary teams. Before Opus Agency, I served as Chief Digital Officer at [MIT](https://www.mit.edu), held executive leadership roles at [Ogilvy](https://www.ogilvy.com) and [Boathouse](https://www.boathouseinc.com), built and sold my own marketing agency, and went through two startup-to-IPO journeys. Through all of it, my teams will tell you they also cope with my curiosity for what's next, my joy in saying _"I don't know, let's figure it out,"_ and my knack for making three-item lists. ### Off the Clock I live outside Boston with my wife Joanna, our two teenage boys, and an ongoing fixer-upper of a house. ### Let's Connect Whether you want to discuss executive strategy, explore a leadership opportunity, or talk about where digital culture is heading next: * **Subscribe:** [_The New New_](https://thenewnew.is/) * **Connect:** [LinkedIn](https://www.linkedin.com/in/brentrt/) * **Email:** [what@aboutbrent.com](mailto:what@aboutbrent.com) --- Exploring. Framing. Unpacking. ============================== Fresh to this site and reposted from others. Composed solo and with conspirators. Page **1** of 7 [ AI Moves In Every House Gets a Personal AI Box ---------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10172/personal-ai-moves-in-the-new-new-feature-image.webp) ](https://brentturner.is/posting/personal-ai-moves-in) [ Return on Nice The Conduct Quotient -------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10133/The-New-New-Issue-54-Featured-Story-Net-Conduct-Score.webp) ](https://brentturner.is/posting/the-conduct-quotient) [ Interruptions Welcome The Question Layer ------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10121/Question-Layer-issue-53-featured.webp) ](https://brentturner.is/posting/the-question-layer) [ Sharing Credit The “Made With” Era ------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10111/sharing-credit-cover-the-new-new-issue-52.webp) ](https://brentturner.is/posting/the-made-with-era) [ When Followers Can’t Follow Along Owned Surfaces -------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10077/the-new-new-issue-51-featured-story-owned-surfaces.webp) ](https://brentturner.is/posting/owned-surfaces) [ Connected Context Apps All the Way Down --------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10057/thenewnew-apps-all-the-way-down-featured.webp) ](https://brentturner.is/posting/apps-all-the-way-down) [ Strange Wins Against Better Judgment ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10052/against-better-judgement-the-new-new-featured-image.webp) ](https://brentturner.is/posting/against-better-judgment) [ Perspective Designing for Smallness ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10037/conversation-pits-the-new-new.webp) ](https://brentturner.is/posting/designing-for-smallness) [ Perspective The Return of Multitasking -------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10036/multitasking-return-the-new-new.webp) ](https://brentturner.is/posting/the-return-of-multitasking) [ Perspective It’s Time to Be Irrational: Reclaiming Experimentation in Event Strategy ------------------------------------------------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10018/smartmeetings_Irrational-Mind.webp) ](https://brentturner.is/posting/its-time-to-be-irrational) [ A Few Of My… Five Favorite Things for 2026 ----------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10000/Brent-Turner-Favorite-Things-for-2026-Cover-Image.webp) ](https://brentturner.is/posting/five-favorite-things-for-2026) [ Perspective The Symbolic Economy -------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9973/The-Symbolic-Economy-Featured-Story-Cover-Image-The-New-New.webp) ](https://brentturner.is/posting/the-symbolic-economy) [ Perspective The Greying Realization Hits College Towns ------------------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/9970/College-Towns-Scan-Ahead-Image-The-New-New.webp) ](https://brentturner.is/posting/the-greying-realization-hits-college-towns) [ Perspective When Exclusivity Scales ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9948/When-Exclusivity-Scales-The-New-New-Feature-Story-Cover.webp) ](https://brentturner.is/posting/when-exclusivity-scales) [ AI + Me A Better Way to Tell Time ------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9947/telling-time-the-new-new.webp) ](https://brentturner.is/posting/a-better-way-to-tell-time) [ Perspective Designing for Effort -------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9911/Designing-for-Effort-Featured-Image-The-New-New.webp) ](https://brentturner.is/posting/designing-for-effort) [ 2.0 2.0 Building the Second Web ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9868/the-second-web-the-new-new-featured-story.webp) ](https://brentturner.is/posting/building-the-second-web) [ Beyond Immersion Reflections from London Experience Week 2025 -------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9861/London-Experience-Week-2025.webp) ](https://brentturner.is/posting/london-experience-week-2025) [ Perspective The New B2Bs ------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/9837/the-new-b2b-in-the-new-new.webp) ](https://brentturner.is/posting/the-new-b2bs) [Older](https://brentturner.is/writing/p2) --- Headlining. Paneling. Hosting. ============================== Conference keynotes, event workshops, and mainstage panels. Now with 50% less pontificating. Page **1** of 2 [ Perspective Joining Smart Meetings for a Live Webinar on AI and Innovation -------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/smart-meetings-brent-turner-speaking-may-2026.webp) ](https://brentturner.is/speaking/joining-smart-meetings-for-a-live-webinar-on-ai-and-innovation) [ Perspective Speaking at London Experience Week 2026 --------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/london-experience-week-2026-brent-turner-speaking.webp) ](https://brentturner.is/speaking/speaking-at-london-experience-week-2026) [ Keynoting Taking the Stage at RainFocus INSIGHT 2026 ------------------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10016/rainfocusxopusagency2025.webp) ](https://brentturner.is/speaking/taking-the-stage-at-rainfocus-insight-2026) [ Hitting the Keynotes Shaping the Future of Events at the EPNow Leadership Summit ----------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10017/EPNLeadershipSummit2026.webp) ](https://brentturner.is/speaking/shaping-the-future-of-events-at-the-epnow-leadership-summit) [ BYOChair Taking the Stage at London Experience Week 2025 ----------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9843/brent-turner-london-experience-week-2025-wxo.webp) ](https://brentturner.is/speaking/taking-the-stage-at-london-experience-week-2025) [ Perspective Going Live on LinkedIn with Verix and TiE Global ------------------------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/9824/67eee5046633c3afa5e4d512_AgeofAI.webp) ](https://brentturner.is/speaking/live-on-linkedin-with-verix-and-tie-global) [ Perspective NVIDIA, Dell Technologies, and Opus Agency Are Taking the Stage at EMS ---------------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9821/67cf7b03b801c1dd85615a3b_EMS_2025_01.webp) ](https://brentturner.is/speaking/ems-2025) [ Perspective Join Us at PCMA Convening Leaders to Learn How to Think Like a Product Marketer ------------------------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9818/6757342286ca396e6c7170d6_PCMA_CL25.webp) ](https://brentturner.is/speaking/pcma-convening-leaders-to-learn-how-to-think-like-a-product-marketer) [ Rated Best The AI Advantage: Streamlining Tasks, Optimizing Events, and Navigating Legal Challenges ---------------------------------------------------------------------------------------- As the highest rated session at ELX’s Annual Congress 2024, this talk from the keynote stage dug deep and moved fast through the hottest topic in business today.Continue ](https://brentturner.is/speaking/elx-annual-congress-2024) [ Back to Speaking at In-person Events Innovation and Client Strategy — A Discussion with Leading Agency Executives ---------------------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/8650/event-marketer-agency-forum-2022-logo.webp) ](https://brentturner.is/speaking/agency-forum-2022) [ Workshopping From Attendee to Participant: Designing Your Virtual Event for Engagement ------------------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/8189/EkOliimXcAEGugt.webp) ](https://brentturner.is/speaking/experiential-marketing-summit-2020) [ Klik and Play Headlining an MPI Event On Emerging Tech and Trends --------------------------------------------------- Continue ](https://brentturner.is/speaking/mpi-event-at-cramer) [ Fill ‘Er Up Hosting a MassTLC Event On Elevating Face-to-Face Engagements ------------------------------------------------------------- An event that will explore the trends and best practices that are changing live experiences for technology marketers.Continue ](https://brentturner.is/speaking/masstlc-event-at-cramer) [ A Doctor In the House? Delivering the Closing Keynote at Pharma Forum 2018 --------------------------------------------------- Integrating What’s Next – The Emerging Tech and Trends for 2018Continue ](https://brentturner.is/speaking/delivering-the-closing-keynote-at-pharma-forum-2018) [ Encore! Brent Turner’s EventTech 2017 Presentations ------------------------------------------- Get the quick recap and full slide decks from my presentations at EventTech 2017.Continue ](https://brentturner.is/speaking/eventtech-2017-presentations) [ Connected Vision Partnering on ITSMA’s Marketing Vision 2017 Conference ------------------------------------------------------ Continue ](https://brentturner.is/speaking/partnering-on-itsmas-marketing-vision-2017-conference) [ For the Love of Innovation Mass Innovation Nights Comes to Cramer’s Newly Renovated Studios ---------------------------------------------------------------- In March 2017, Mass Innovation Nights and Cramer will bring 10 local startups and 200 members of Boston’s innovation community together inside our studios.Continue ](https://brentturner.is/speaking/mass-innovation-nights-comes-to-cramer) [ Tall Ships America A Look to the Future: Emerging Tech-Driven Trends and their Coming Impact On Your Events ---------------------------------------------------------------------------------------- Continue ](https://brentturner.is/speaking/a-look-to-the-future-emerging-tech-driven-trends-and-their-coming-impact-on-your-events) [ Talking Tech Trends Presenting at PwC and MITX’s Disruptive Innovation Event -------------------------------------------------------- Continue ](https://brentturner.is/speaking/presenting-at-disruptive-innovation-event-with-pwc-ptc-and-ibm) [Explore More](/) [Older](https://brentturner.is/speaking/p2) --- Hosting. Partaking. Expounding. =============================== Where wonky thinking is mixed with quirky humor and actionable frameworks. [ Podcast AI and Industry Shifts Take Center Stage ---------------------------------------- Where we explore “context as a service” and why events deserve to be treated as products, not channels.Continue ](https://brentturner.is/podcast/ai-and-industry-shifts-take-center-stage-on-event-perspectives-podcast) [ Podcast STOP Making EXPENSIVE YouTube Videos at Your Events --------------------------------------------------- AI can summarize your keynote in 30 seconds. So why would anyone spend four hours of their day to watch it live? Continue ](https://brentturner.is/podcast/stop-making-expensive-youtube-videos-at-your-events-with-brent-turner-from-opus-agency) [ Podcast From Moments to Movements: A New Era of Marketing ------------------------------------------------- Continue ](https://brentturner.is/podcast/from-moments-to-movements-a-new-era-of-marketing) [ Podcast Sponsorship Hacks: Creative Strategies for the Modern Era --------------------------------------------------------- Ashley Jenkins, Meg Fasy, and Brent Turner discuss fresh strategies and get guidance for attracting new sponsors and retaining current ones.Continue ](https://brentturner.is/podcast/sponsorship-hacks-creative-strategies-for-the-modern-era) [ Podcast How Brands can Build a Real Community ------------------------------------- I joined the awesome _C‑Suite Blueprint_ podcast and somehow work medieval cathedrals, castles, and dragons into the conversation.Continue ](https://brentturner.is/podcast/how-brands-can-build-a-real-community) [ Podcast How Brand Experiences Are Adapting for Life Under the Curve ----------------------------------------------------------- Brent Turner returns to The Don and Mike Show to discuss the new world of digital experiences in 2020.Continue ](https://brentturner.is/podcast/how-brand-experiences-are-adapting-for-life-under-the-curve) [ Podcast Event Marketing Week: Trends in the Event and Experiential Marketing Industry ----------------------------------------------------------------------------- In this week-long series, I join the #1 ranked marketing technology podcast, as we dive into five different hot topics.Continue ](https://brentturner.is/podcast/event-marketing-week-trends-in-the-event-and-experiential-marketing-industry) [ Podcast Brent Turner joins The Don and Mike Show ---------------------------------------- Continue ](https://brentturner.is/podcast/brent-turner-joins-don-and-mike-by-the-don-and-mike-show) [ Podcast Why Experiential Marketing Matters Now More Than Ever Before ------------------------------------------------------------ Continue ](https://brentturner.is/podcast/why-experiential-marketing-matters-now-more-than-ever-before) [ Podcast Family-Friendly Events, Global Monoculture, and EventTech 2017 -------------------------------------------------------------- Continue ](https://brentturner.is/podcast/episode-8) [ Podcast Secret Spaces, Group Media Experiences, and Designing Memory ------------------------------------------------------------ Continue ](https://brentturner.is/podcast/episode-7) [ Podcast Large-Scale Stunts, Playification, and Designing Intelligence ------------------------------------------------------------- Continue ](https://brentturner.is/podcast/episode-6) [ Podcast Attendee Heat Maps, Empathy VR, and the Seventh Era of Marketing ---------------------------------------------------------------- Continue ](https://brentturner.is/podcast/episode-5) [ Podcast Brainwear, Communities, and Healthcare’s Experiential Future ------------------------------------------------------------ Continue ](https://brentturner.is/podcast/episode-4) [ Podcast Trends, EMS 2017, and Using Innovation Labs to Amp Up Attendee Engagement ------------------------------------------------------------------------- Continue ](https://brentturner.is/podcast/episode-3) [ Podcast Trends, Activating SXSW, and Account-based Marketing for #EventProfs -------------------------------------------------------------------- Continue ](https://brentturner.is/podcast/episode-2) [ Podcast Trends, Measurement, and Social Media for Events ------------------------------------------------ Continue ](https://brentturner.is/podcast/episode-1) --- Rags to Mags, and Blogs Between. ================================ Framing insights and inspiration that sometimes make news. Edited for clarity and coherency, by professionals. Page **1** of 4 [ In The News How RainFocus and Opus Agency Are Advancing Real-Time Event Intelligence ------------------------------------------------------------------------ From my collaboration with _RainFocus_Continue ](https://www.opusagency.com/article/how-rainfocus-and-opus-agency-are-advancing-real-time-event-intelligence) [ In The News After the website: navigating the agent-first web ------------------------------------------------- From my collaboration with _NEXT Conference_Continue ](https://nextconf.eu/2025/12/after-the-website-navigating-the-agent-first-web/) [ In The News It’s Time to Be Irrational -------------------------- From my collaboration with _Smart Meetings_Continue ](https://brentturner.is/inthenews/its-time-to-be-irrational) [ In The News What’s shaping the next era of business-to-business? ---------------------------------------------------- From my collaboration with _The Drum_Continue ](https://brentturner.is/inthenews/whats-shaping-the-next-era-of-business-to-business) [ In The News Dopamine-driven Event Design: When Is It Too Much? -------------------------------------------------- From my collaboration with _Skift Meetings_Continue ](https://meetings.skift.com/2025/11/13/dopamine-driven-event-design-when-is-it-too-much/) [ In The News Leading an Executive Conversation on Global Event Strategy at EMS 2025 ---------------------------------------------------------------------- From my collaboration with _Event Marketer_Continue ](https://brentturner.is/inthenews/leading-an-executive-conversation-on-global-event-strategy-at-ems-2025) [ In The News Target ROI ---------- From my collaboration with _C&IT_Continue ](https://brentturner.is/inthenews/target-roi) [ In The News How Are You Using AI in Your Day-to-Day Job? -------------------------------------------- From my collaboration with _BizBash_Continue ](https://brentturner.is/inthenews/how-are-you-using-ai-in-your-day-to-day-job) [ In The News Why College Students Are Avoiding In-Person Learning and What To Do About It ---------------------------------------------------------------------------- From my collaboration with _Debi Kleiman on Medium_Continue ](https://brentturner.is/inthenews/why-college-students-are-avoiding-in-person-learning-and-what-to-do-about-it) [ In The News Brent Turner to Judge The Drum Experience Awards ------------------------------------------------ From my collaboration with _The Drum_Continue ](https://brentturner.is/inthenews/brent-turner-to-judge-the-drum-experience-awards) [ In The News Email Know-How -------------- From my collaboration with _Midwest Meetings_Continue ](https://brentturner.is/inthenews/email-know-how) [ In The News The (Mostly Digital) Future of Hybrid Events -------------------------------------------- From my collaboration with _Microsoft WorkLab_Continue ](https://www.microsoft.com/en-us/worklab/the-future-of-hybrid-events) [ In The News 15 New Event Industry Job Roles That Emerged During the Pandemic ---------------------------------------------------------------- From my collaboration with _BizBash_Continue ](https://brentturner.is/inthenews/15-new-event-industry-job-roles-that-emerged-during-the-pandemic) [ In The News Virtual Events: How Marketers are Tackling Eight Pain Points ------------------------------------------------------------ From my collaboration with _Event Marketer_Continue ](https://brentturner.is/inthenews/virtual-events-how-marketers-are-tackling-eight-pain-points) [ In The News Show Canceled? Inside the New Virtual Event Strategy ---------------------------------------------------- From my collaboration with _Event Marketer_Continue ](https://brentturner.is/inthenews/show-canceled-inside-the-new-virtual-event-strategy) [ In The News How to Create That Something Special at a Meeting ------------------------------------------------- From my collaboration with _Insurance & Financial Meetings Management_Continue ](http://www.themeetingmagazines.com/ifmm/create-something-special-meeting/) [ In The News Opus Expands Agency Leadership with Hire of SVP, Business Solutions ------------------------------------------------------------------- From my collaboration with _Opus Agency_Continue ](https://brentturner.is/inthenews/opus-expands-agency-leadership-with-hire-of-svp-business-solutions) [ In The News Brand Extensions Provide Year-Round Buzz for Events --------------------------------------------------- From my collaboration with _Corporate Event News_Continue ](https://brentturner.is/inthenews/brand-extensions-provide-year-round-buzz-for-events) [ In The News The Top Event & Experiential Marketing Trends for 2019 ------------------------------------------------------ From my collaboration with _Aventri_Continue ](https://www.aventri.com/blog/the-top-10-event-experiential-trends-for-2019) [Explore More](/) [Older](https://brentturner.is/inthenews/p2) --- The New New =========== Fueling foresight with the discoveries, launches, trends, and movements emerging from labs, studios, businesses, and culture. Published monthly(ish). Page **1** of 3 [ The New New — October 2026 Bring Your Own Personalization ------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/10174/issue-56-cover-the-new-new.webp) ](https://thenewnew.is/p/bring-your-own-personalization?ref=brentturner.is) [ The New New — September 2026 AI Moves In ----------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10169/The-New-New-Cover-Issue-55.webp) ](https://thenewnew.is/p/personal-ai-moves-in?ref=brentturner.is) [ The New New — August 2026 Return on Nice -------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10132/The-New-New-Issue-54-Cover.webp) ](https://thenewnew.is/p/conduct-quotient-cq-net-conduct-score-ncs?ref=brentturner.is) [ The New New — July 2026 Interruptions Welcome --------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10122/The-New-New-Cover-Issue-53.webp) ](https://thenewnew.is/p/interruptions-welcome?ref=brentturner.is) [ The New New — May 2026 The “Made With” Era ------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10109/The-New-New-Cover-Issue-52.webp) ](https://thenewnew.is/p/the-made-with-era?ref=brentturner.is) [ The New New — April 2026 When Followers Can’t Follow Along --------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10078/The-New-New-Cover-Issue-51.webp) ](https://thenewnew.is/p/when-followers-cant-follow-along?ref=brentturner.is) [ The New New — March 2026 Connected Context ----------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10058/The-New-New-Cover-Issue-50.webp) ](https://thenewnew.is/p/connected-context?ref=brentturner.is) [ The New New — February 2026 Against Better Judgment ----------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10049/The-New-New-Cover-Issue-49.webp) ](https://thenewnew.is/p/against-better-judgment?ref=brentturner.is) [ The New New — January 2026 The Return of Multitasking -------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/10033/The-New-New-Cover-Issue-48.webp) ](https://thenewnew.is/p/the-return-of-multitasking?ref=brentturner.is) [ The New New — December 2025 Five Favorite Things for 2026 ----------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9981/The-New-New-Cover-Issue-47.webp) ](https://open.substack.com/pub/newnew/p/five-favorite-things-for-2026?r=4scu5&utm_campaign=post&utm_medium=web?ref=brentturner.is) [ The New New — November 2025 The Symbolic Economy — and Roundup #46 -------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9965/The-New-New-Cover-Issue-46.webp) ](https://thenewnew.is/p/the-symbolic-economy?ref=brentturner.is) [ The New New — October 2025 When Exclusivity Scales — and Roundup #45 ----------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9946/The-New-New-Cover-Issue-45.webp) ](https://thenewnew.is/p/when-exclusivity-scales?ref=brentturner.is) [ The New New — August 2025 Designing for Effort — and Roundup #44 -------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9910/The-New-New-Issue-44-Cover.webp) ](https://thenewnew.is/p/designing-for-effort?ref=brentturner.is) [ The New New — June 2025 Building the Second Web — and Roundup #43 ----------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9882/issue-43-the-new-new-option-1.webp) ](https://thenewnew.is/p/building-the-second-web?ref=brentturner.is) [ The New New — April 2025 The New B2Bs — and Roundup #42 ------------------------------ ![thumbnail image](https://assets.brentturner.is/_fitWide600/9840/then-new-b2b-issue-42-the-new-new-cover.webp) ](https://thenewnew.is/p/the-new-b2bs?ref=brentturner.is) [ The New New — April 2025 Thinking on Autopilot — and Roundup #41 --------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9806/the-new-new-issue-41-cover.webp) ](https://thenewnew.is/p/thinking-on-autopilot?ref=brentturner.is) [ The New New — February 2025 The Future of Living and Creating: Connected Apart — and Roundup #40 -------------------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9766/new-new-issue-40.webp) ](https://thenewnew.is/p/the-future-of-living-and-creating?ref=brentturner.is) [ The New New — January 2025 Mirror Mirror: Worlds, Life, Reviews, Cords, and Metrics -------------------------------------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9757/issue-39-cover.webp) ](https://thenewnew.is/p/mirror-mirror-worlds-life-reviews?ref=brentturner.is) [ The New New — December 2024 Five Favorite Things for 2025 ----------------------------- ![thumbnail image](https://assets.brentturner.is/_fitWide600/9715/the-new-new-favorite-things-for-2025.webp) ](https://thenewnew.is/p/five-favorite-things-for-2025?ref=brentturner.is) [Older](https://brentturner.is/newslettering/p2) --- Recommending ============ Researched intensively. Still used extensively. Asked about frequently. From elegant design to enviable functionality, this is a short list of the things I'm proud to carry, use, and share. If something is here, I still use it and believe you would love it too. The Best Travel Pillow, Finally ------------------------------- ### I’ve tested my way through the internet’s favorite travel pillows—the quirky-shaped ones, the inflatable contraptions—none worked. Too stiff, too flimsy, too awkward, too restrictive. None of my travel pillows were perfect for me. Until that is, I happened upon [Coop’s _AirJustable_ travel pillow](https://amzn.to/3QGoe2h). [More about the AirJustable Travel Neck Pillow](https://brentturner.is/recommending/airjustable-travel-neck-pillow) [![thumbnail image](https://assets.brentturner.is/_fitWide600/Coop-Travel-Pillow-The-New-New-Favorite-Things.webp)](https://amzn.to/4gDhDA0) [Get from Amazon](https://amzn.to/4gDhDA0) ###### $59.00 when purchased in January 2025 Travel Charging Station ----------------------- ### Extra ports for plugging in when you are out—all while ditching the big MacBook power brick. [More about the Anker GaNPrime 65W Charging Station](https://brentturner.is/recommending/anker-ganprime-65w-charging-station) [![thumbnail image](https://assets.brentturner.is/_fitWide600/9051/Anker-615-USB-Power-Strip.webp)](https://amzn.to/3EuY0cC) [Get from Amazon](https://amzn.to/3EuY0cC) ###### $69.99 when purchased in February 2023 Cable Winder ------------ ### Simply smart product design that wrangles piles of cables _and_ adds thoughtful design features. [More about the FUSE Side Winder Cable Winder](https://brentturner.is/recommending/fuse-side-winder-cable-winder) [![thumbnail image](https://assets.brentturner.is/_fitWide600/9059/FUSE-Side-Winder-Mini-and-Max-Headphone-and-Cable-Winder.webp)](https://amzn.to/45Illnr) [Get from Amazon](https://amzn.to/45Illnr) ###### $7.99 when purchased in February 2023 Wired Earphone Case ------------------- ### With a satisfying snap and substantial edge flip, this case is the fastest, easiest, and awesomest case yet (while still having a low price that betrays its top-notch quality). [More about the MAIRUI Earphone Case](https://brentturner.is/recommending/wired-headphone-case) [![thumbnail image](https://assets.brentturner.is/_fitWide600/9075/MAIRUI-Earphone-Case-Wrap.webp)](https://amzn.to/489d0dP) [Get from Amazon](https://amzn.to/489d0dP) ###### $7.99 when purchased in June 2021 Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life ----------------------------------------------------------------------------------------- ### _“To be brilliant, you have to be irrational.”_ That line is both awesome and aspirational… and so is [this book](https://amzn.to/48zUGvt)! [More about the Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life](https://brentturner.is/recommending/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life) [![thumbnail image](https://assets.brentturner.is/_fitWide600/Alchemy-The-New-New-Favorite-Things.webp)](https://amzn.to/48zUGvt) [Get from Amazon](https://amzn.to/48zUGvt) ###### $0.00 when purchased in September 2019 Portable Second Screen Monitor ------------------------------ ### At an event last year, I saw one of my colleagues using a thin, portable second screen. She was working on her laptop with a document open on the second screen—simple, clean, efficient. I’d never seen one before. I immediately wanted one.  This is the one I picked up — and why I picked it. [More about the ARZOPA 16.1″ 144Hz Portable Gaming Monitor](https://brentturner.is/recommending/arzopa-16-1-144hz-portable-gaming-monitor) [![thumbnail image](https://assets.brentturner.is/_fitWide600/Portable-Monitor-The-New-New-Favorite-Things.webp)](https://amzn.to/3Mke5t3) [Get from Amazon](https://amzn.to/3Mke5t3) ###### $100.00 when purchased in November 2024 Perfect Passport Wallet ----------------------- ### Super slim. Super soft. Shockingly rare sleeve form factor. Plus RFID protection. I hunted far and wide to find this wallet. Damn, it was worth it. [More about the The Atlas Passport Wallet](https://brentturner.is/recommending/the-atlas-passport-wallet) [![thumbnail image](https://assets.brentturner.is/_fitWide600/9155/andar-passport-wallet.webp)](https://www.andar.com/products/the-atlas?variant=21170124062802&ref=brentturner.is&utm_source=brentturner.is) [Get from Andar](https://www.andar.com/products/the-atlas?variant=21170124062802&ref=brentturner.is&utm_source=brentturner.is) ###### $57.00 when purchased in July 2023 Travel and Laptop Backpack -------------------------- ### From trips to the coffee shop to being the only bag I carry for multi-day international work trips, this backpack’s thoughtful, nuanced design and incredible quality continue to bring me “travel gear joy.” [More about the Thule Crossover 2](https://brentturner.is/recommending/thule-crossover-2) [![thumbnail image](https://assets.brentturner.is/_fitWide600/9462/Thule-Crossover-2-Backpack.webp)](https://amzn.to/46Bjmkt) [Get from Amazon](https://amzn.to/46Bjmkt) ###### $182.95 when purchased in May 2019 Five Favorite Things for 2025 ----------------------------- ### Because sometimes, OG AI (aka, actual intelligence) needs great tools too. [More about the Five Favorite Things for 2025](https://brentturner.is/recommending/five-favorite-things-for-2025) [![thumbnail image](https://assets.brentturner.is/_fitWide600/9727/the-new-new-favorite-things-for-2025_2024-12-11-041008_ndwr.webp)](https://thenewnew.is/p/five-favorite-things-for-2025) Name Your Price Site -------------------- ### This is for the deal hunters out there. [More about the Greentoe](https://brentturner.is/recommending/greentoe) [Discover Greentoe](https://gtoe.me/J7eHZXiqfBb) ###### First used in August 2023 Some, but not all, of the links above include a referral code—because, you know, capitalism.