In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three-part journey.

In the first segment, we talk trends with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Responsive Experiences, Events and Robots, and Festivalization of Events.

In our second segment, Kate and Brent look back at EventTECH 2016 and unpack the conference’s five big themes.

Finally, we wrap the episode through an in-depth conversation with Beatrice Whelan, global content manager for social media and events at Sage, and author of the popular book, Trending: The Complete Guide to Social Media for Events. Beatrice gives us her unique perspective on how to apply social media to international events, how best to measure social media, and where the trends are going next around social media for events.

Make sure you don’t miss Beatrice’s insights in this podcast and in her book. Pick up your copy today: http://www.socialmediaforevents.com.