Trends, Activating SXSW, and Account-based Marketing for #EventProfs
In the first segment, we are back for another trend-oriented conversation with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Material Innovations, Live Augmented Reality, and Biometrical Art.
In our second segment, Cramer’s head of creative technology, Lindsay Nie, and strategic planner, Jessica Peterson, look back at the less obvious themes, technologies, and activations that emerged during SXSW 2017.
Finally, we wrap the episode through an in-depth conversation with Dave Munn the president and CEO of the Information Technology Services Marketing Association (ITSMA). Dave is also the co-author of the new book A Practitioners Guide to Account-Based Marketing. Account-Based Marketing, or ABM, is a strategy that was explored and coined by Dave’s organization. In this interview we unpack ABM. We dig into what is it and what it means for brand experiences — the events, meetings, and activations — that we are producing.
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