Brainwear, Communities, and Healthcare’s Experiential Future
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Our co-hosts — [Kate Romano](https://twitter.com/KateRomano3) and [Brent Turner](https://twitter.com/brentrt) — are back for a new multi-part episode.

In the first segment, Kate and Cramer’s director of strategic planning, [Joe Lovett](https://twitter.com/FreeLovett), get together to talk about trends. Through [our collaboration with _Event Marketer_ magazine](http://cramer.com/insidestory/event-marketer-and-cramer-collaborate-on-a-new-weekly-trend-series/), we have identified three big trends that experiential marketers need to be on top of: [Mass Audience Engagement](http://cramer.com/trend/issue-10/), [Brainwear](http://cramer.com/trend/issue-11/), and [Experiential Packaging](http://cramer.com/trend/issue-12/).

Next up, Cramer’s director of experience planning, [Aileen Wong](https://www.linkedin.com/in/wongaileen/), joins strategic planner, [Jessica Peterson](https://www.linkedin.com/in/petersonjess/), to dig into what experiential marketers need to know about brand communities, how these communities are aligning with the changing demands of today’s consumers, and — most importantly —the unique opportunities that now exist for experiential marketers and their brand communities.

Finally, Brent returns for an insightful conversation with medical futurist, author of the best-selling book [The Patient as CEO](http://amzn.to/2lxpo3R), and keynote speaker [Robin Farmanfarmaian](http://thepatientceo.com/). With Robin, we look at what experiential marketers can learn from the changes in healthcare, including brand strategies, community building, and emerging technologies.

We’re already working on Episode 5 which includes a compelling conversation with [Robert Rose](http://robertrose.me/) about his new book [_Experiences: The Seventh Era of Marketing_](http://www.7theraofmarketing.com/).