Brainwear, Communities, and Healthcare’s Experiential Future
In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk about trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Mass Audience Engagement, Brainwear, and Experiential Packaging.
Next up, Cramer’s director of experience planning, Aileen Wong, joins strategic planner, Jessica Peterson, to dig into what experiential marketers need to know about brand communities, how these communities are aligning with the changing demands of today’s consumers, and — most importantly —the unique opportunities that now exist for experiential marketers and their brand communities.
Finally, Brent returns for an insightful conversation with medical futurist, author of the best-selling book The Patient as CEO, and keynote speaker Robin Farmanfarmaian. With Robin, we look at what experiential marketers can learn from the changes in healthcare, including brand strategies, community building, and emerging technologies.