Large-Scale Stunts, Playification, and Designing Intelligence
In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk about trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Large-Scale Event Stunts, Playification, and Podcast Engagement.
Next up, Brent returns for an insightful conversation with Joe Toscano, author of the forthcoming book, Designing Intelligence, and former Experience Designer at R/GA and Google. Joe and Brent dig into the world of “intelligence” – artificial intelligence and machine learning. They move past the hype and hysteria to dig into the applications and considerations for today’s event marketers.