Secret Spaces, Group Media Experiences, and Designing Memory
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Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode.

In the first segment, we talk about trends. Through [our collaboration with _Event Marketer_ magazine](http://cramer.com/insidestory/event-marketer-and-cramer-collaborate-on-a-new-weekly-trend-series/), we have identified three big trends that experiential marketers need to be on top of: [Secret Spaces](http://cramer.com/trend/issue-23/), [Group Media Experiences](http://cramer.com/trend/issue-24/), and [Design with Hygge](http://cramer.com/trend/issue-27/).

Next up, is an insightful conversation with [Dr. Carmen Simon](https://www.linkedin.com/in/drcarmensimon/), a keynote speaker and cognitive neuroscientist at [Memzy](http://memzy.com/). Dr. Simon explains Designing Memory — the neuroscience behind influencing your customers’ memory to drive business — and why events are such a powerful way to impact memory.