New flexible form factors are reshaping how we view and interact with screens. ============================================================================== ![](https://assets.brentturner.is/_fitWide1600/7701/LG-OLED-Falls-02_190417_170542.webp) When an emerging technology is first commercialized it immediately heads in two directions: into the hands and homes of early adopters and into the events and experiences created by marketers. Driven by the recent wave of announcements, commercially-available bendable and curved display screens are sure to set the tone — and the stages — for event marketers in 2019. Curving with Sets ----------------- Curved screens are surging in popularity for corporate events and conferences. In early April, natural materials and flowing stage designs put the focus on [elegantly curved screens at Google Cloud Next ’19](https://youtu.be/XGrlWVWlpgE?t=9). While at Coachella, both the [Sahara tent](https://www.youtube.com/watch?v=7N4V7-_EFhI) and [Empire Polo Club](https://www.pe.com/2019/04/14/coachella-2019-tame-impala-billie-eilish-and-weezer-cap-off-saturday-in-the-desert/) paired big-time entertainment with massive arrays of curving LED screens. Rolling Environments -------------------- LG, a notable leader in finding [new ways to bend and stick](https://www.businessinsider.com/lg-tv-sticks-to-your-wall-2015-5) video screens, continued to up the ante for all screen manufacturers. At CES 2019, LG continued to show (and show-off) their leadership in this space. Their “[Massive Curve of Nature](https://mashable.com/article/lg-massive-curve-of-nature-oled-tvs-ces-2019/)” awed attendees by merging organic design with nature-inspired visuals. LG also pushed from concept to commercialization, as they are now taking orders for their [new roll-up OLED televisions](https://www.lg.com/us/tvs/lg-OLED65R9PUA-signature-oled-4k-tv). Folding into Pockets -------------------- The buzz out of February’s MWC (formerly Mobile World Congress) focused on a new generation of foldable smartphones. [Samsung’s Galaxy Fold](https://www.samsung.com/global/galaxy/galaxy-fold/) and [Huawei’s Mate X](https://consumer.huawei.com/en/phones/mate-x/) can now turn a beefy smartphone into a full tablet. While an April announcement from Sharp transformed an [all-screen smartphone into a classic flip-phone form factor](https://gizmodo.com/sharps-vertical-folding-smartphone-concept-looks-like-m-1833967469). Moreover, we may soon just [roll-up our tablets like Old World scrolls](https://newatlas.com/magicscroll-roll-up-tablet/56175/). Looking Forward --------------- As these new form factors move into our pockets, homes, and festivals, marketers will quickly follow with brand experiences that showcase an array of bending screens. Anything else will fall flat.