The New New — Issue Thirteen
In which the next era of marketing emerges in a world where marine bacteria, dinosaurs, and dragons play more sustainably on meta concrete in floating cities.
This irregular — and often irreverent — roundup of brand experiences, culture-driven experiments, and scoops of perception is back for the thirteenth time.
The allure of alliterations is keeping another issue organized—all while we try to get “mouth haptics” out of our minds.
Brand Movements, defining the next era for marketing strategy
Brand Narratives, migrating the idea of brand positioning away from monolithic models
Debranding, now ever more pervasive (until it provokes a backlash of pent-up creativity)
Reshaping and Releasing
Digital Services Act, EU laws will be reshaping the internet (again)
Private Traffic, another Chinese trend that could transform American e‑commerce
The Modern Billboard Collective, a new era twist on the Million Dollar Homepage
Enhanced Model Release, asking photo models to consent to the use of biometrics
Stimulating the Senses
Audio Architecture, enhancing in-person experiences through 3D biophilic sound design
Tactile Temperature, fooling fingers into feeling shapes on touchscreens
Taste-Adjusting Chopsticks, enhancing salty tastes with electrical stimulation
VR Smooches, we now have “mouth haptic” technology
Sustainability x Science
AI Concrete, Meta (yes, of Facebook origin) discovers a stronger and greener concrete formula
Floating City, prototyping the path forward for sustainable coastal urbanization
Bioluminescent Street Lights, lighting up France with marine bacteria
Dinos, Dragons, and the Dark Zone
Terahertz Waves, exploring the dark zone on the electromagnetic spectrum
Dinocore, the final trend to end all trends
Cathedrals, Castles, and Dragons, listen in as I work all three into this episode of the C‑Suite Blueprint podcast.
The New New will be back again.
Until then, let’s go back almost a year, where Issue Six took us inside, up, and forward.
We explored what we build after language and media (it’s new worlds). Then, after a run through synthetic voices, spider music, sustainable fonts, and sky scans, we saw through transparent wood and right into the next experience economies. It’s a doozy of an issue to revisit.
By Brent Turner
Image from teamLab’s Resonating Microcosms — Solidified Light Color installation
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