Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode.

In the first segment, we talk about trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Secret Spaces, Group Media Experiences, and Design with Hygge.

Next up, is an insightful conversation with Dr. Carmen Simon, a keynote speaker and cognitive neuroscientist at Memzy. Dr. Simon explains Designing Memory — the neuroscience behind influencing your customers’ memory to drive business — and why events are such a powerful way to impact memory.