Augmented reality offers a variety of opportunities for brands and planners at events, from entertainment and customer engagement to education about a company and its products and services.

In a recent interview, Mitra Sorrells of Biz Bash and I explored the different types of augmented reality applications available to consumers and corporations alike when it comes to event marketing.

Learn the differences between, and the use cases of device-based AR, mirror AR, transparent AR, and wearable AR.