My Wrist Is Glowing: At Business Events, Shorter Lines and Less Privacy

Technology is changing corporate events, and the pace of change is accelerating, according to Brent Turner, a senior vice president at the event marketing agency Cramer. And for better or worse, tracking abilities are a significant part of that change.

Mr. Turner’s agency creates events for clients like IBM, the German industrial company Siemens and the investing giant Fidelity that host a few hundred to more than 10,000 people. Organizers, exhibitors and attendees use technology to wring more value out of the event, he said, whether that is finding new customers, making better professional connections or reaching people outside the event.